brand and identity can feel like a distant myth that only big, global companies like Nike and google get to play with. but the truth is, we all have a brand because we all have an identity. and the more our world integrates with the technological, the artificial, and the robotic, the more we need to define what separates us from the algorithms.

identity design is the work of holding onto our humanity at all costs. because you are the only one with your voice. and you are here in this life to make an impact that only you can.

we all have a role to play in the collective. and we have the power to clarify that role and (re)write our story in the process. when we can do that, we can design the future we want to live in and leave behind the past that no longer works.

identity design is…

• flexible—it accommodates the inevitable flow of change so you can evolve with the world around you.

• defining—it draws a dotted line around who you are so you can make decisions with an awareness of what makes you shine the brightest.

• clarifying—it helps you to know yourself, express yourself, and show up authentically no matter the circumstances.

• heretical—it challenges systems while working within them because systemic change is an inside job.

• actionable—it validates your ideas, giving you the authority to move from theory into creating a future you want to live in.

• grounding—it provides a foundation to return to when you inevitably lose the signal through the noise.

• multivalent—it works on many layers—from your inner psyche to the outer world—so your presence is not just seen, it’s felt.

• sustainable—it provides a way for you to work in right relation with your own energy, the energy of your community, and the energy of the planet.