A scrappy, desktop research approach to quickly get to know the industry you’re in and adjacent to.

Output: a comprehensive Figjam board organized to show a bird’s eye view of your industry playspace.

we’ll take learnings from the industry audit and develop positioning territories to workshop together. these territories will help us zero in on the exact right articulation of your why, your who, your what, and your how.

to bring it to life, we may also include visual moodboards and sample copy expressions to “try the brand on” like a sweater.

Once we’ve developed your brand strategy, you’ll need to express it wherever you show up. The messaging development phase will take your brand strategy and extend it into a copywriting tool so you have plug-n-play language and guidelines to use across social media, web, and any campaigns you may develop in the future.

Using archetypes, and screenwriting techniques from dramatic writing, we’ll workshop potential character personas that suit your brand. Then we’ll craft guidelines and writing samples that bring it to life in a way that’s unique to your brand.

we’ll use the tools of dramatic writing to determine an impactful emotional arch to your story. by leaning on act structure, hero’s journey, and mythological inspiration, we’ll take your strategy from a simple positioning statement to an expanded outline that sets the scene, amplifies the action, and provides a roadmap for better writing craft.

we’ll determine the medium where the story will live and the best way to craft it for that medium. this is where the outline becomes a proper prose draft and can take the form of about copy, boilerplate language, a brand manifesto, or a video script.

then we’ll determine a set number of drafts and fine tune the language until it’s ready to go live.

creative territories are a nebulous part of the creative process, but they’re incredibly helpful when you want to shape something unique to you that aligns with your strategy.

outputs for this phase could be as simple as moodboards with a concept statement. or as complex as design sketches, sample comms, and playlists. we can scale up or down depending on your timeline and budget.

Sensorial branding begins with a clear understanding of the intended brand experience. in order to start playing with sonic branding, music stylings and corresponding visual tactics, we will codify a set of experience principles that provide a lens for decision making around how your brand shows up in multi-media mediums.

we’ll define a brief to set the parameters for your music or sonic needs. once we get clear on the type of music or sound that you need for your project, we’ll do a search using vetted music libraries, publishing houses and select producers.